I help founders and service businesses connect strategy, technology, and growth. Consulting since 2003. Co-founder with a 2024 IP exit. Still hands-on.
I’m most at home where an idea becomes something real.
For more than two decades, my work has connected technology, marketing, and entrepreneurship. I’ve written the code, built the systems, run the campaigns, and taken responsibility for the business behind them.
That experience shapes how I work today: stay close to the problem, understand the people, and build something useful. Today, I bring that experience to startup advising and consulting: helping founders make clearer decisions and helping businesses put practical technology to work.
Hands-on across product, engineering, and growth. Turning complexity into systems people can use.
Connecting the vision to the execution. Owning the decisions, the details, and the outcome.
Setting a standard through action. Bringing discipline and intention to business and life.
More than two decades working across consulting, growth, infrastructure, and product development.
Building BossEXO, my AI consulting firm for the service industry. Helping businesses identify practical AI opportunities and connect them to operations, customer communication, and growth.
Working from the business problem through workflow design, automation, and system integrations, with hands-on implementation scoped to each engagement.
Helping founders work through product direction, technical decisions, and growth priorities. Bringing experience as a consultant, builder, and co-founder to the tradeoffs of starting and operating a business.
Advising on roadmaps, implementation choices, acquisition, and the customer journey—connecting strategic decisions to practical next steps.
Built an independent practice across performance marketing, local SEO, paid acquisition, and lead flow infrastructure. Worked with 50+ SMB and B2B clients, including dental, medical, and legal practices, local service businesses, and B2B operators.
Partnered with marketing, sales, and operations teams to translate business priorities into working systems: websites, lead capture, intake routing, lifecycle messaging, conversion tracking, and attribution.
Ran profitable direct-response and affiliate campaigns across multiple verticals. Built attribution, A/B testing, and revenue tracking infrastructure end-to-end. Worked through networks including eBay Partner Network and Groupon Affiliates.
That experience shaped a practical approach to consulting: connect the campaign, the customer journey, and the economics.
Led business strategy, product roadmap, hiring, operations, and engineering. Built the SMS platform, dashboard, billing, and carrier integrations. Negotiated and closed the 2024 IP sale directly.
Explore the venture story ↗I can work through the business question, get into the implementation, and connect the two.
Product roadmaps, business priorities, technical tradeoffs, team coordination, and the decisions that connect a vision to execution.
Custom web applications, API integrations, databases, customer dashboards, billing, messaging platforms, and self-managed infrastructure.
Connect visibility and paid traffic to lead capture, intake, follow-up, and measurement. Understand what happens after the click.
Experience with AI voice and chat prototypes, agent runtimes, prompt orchestration, and integrations connecting AI to business data and external APIs.
Bring a decision, a bottleneck, or an idea that needs a path forward.
A founder’s perspective on product direction, technical decisions, and growth. Work through what to build, what to prioritize, and where to focus limited time and resources.
Practical consulting for service businesses that want to put AI and better systems to work. Start with the operational problem, then decide what is worth changing.
Start with a conversation. We’ll define the problem, the scope, and whether an advisory or implementation engagement makes sense.
A foundation in building businesses. A continuing focus on what technology makes possible.
Co-founded and led an SMS marketing platform for SMB and mid-market customers. Built the messaging platform, customer dashboard, billing, and carrier integrations while leading product, engineering, and operations.
Negotiated and closed an IP sale in 2024 to an undisclosed acquirer. A full journey from building the product to closing the transaction.
My AI consulting firm for the service industry. Helping service businesses identify useful applications for AI and connect them to everyday operations, customer communication, and growth.
Exploring the next chapter of AI and business growth. A venture in development, shaped by the same hands-on approach to building.
A vision for helping men become stronger leaders through discipline, fitness, faith, and a deeper sense of responsibility.
Build the business.
Do the work.
Become the man.
Business is one part of the picture. How we show up for our families, care for our health, and live our values deserves the same intention.
Reforged brings that conviction into focus: becoming stronger, more grounded men who lead through the way they live. It’s a vision rooted in responsibility and the daily work of growth.
Connect about Reforged ↗Looking for a startup advisor, a technical thinking partner, or AI consulting through BossEXO? Tell me what you’re working on.