MATTHEW PAYNE.
Matthew Payne / Founder · Advisor · Consultant

Build what’s
next.
Make it matter.

I help founders and service businesses connect strategy, technology, and growth. Consulting since 2003. Co-founder with a 2024 IP exit. Still hands-on.

Work with me Explore my experience ↓
Matthew Payne
Builder / Founder / Forward thinkerMP / 2026
STRATEGY × ENGINEERING × GROWTH
Since 2003Independent consulting & entrepreneurship
50+ clientsSMB & B2B consulting engagements
2024 IP exitCo-founder, Go Text Blast
01 / The person behind the work

Built from experience.
Driven by what’s next.

I’m most at home where an idea becomes something real.

For more than two decades, my work has connected technology, marketing, and entrepreneurship. I’ve written the code, built the systems, run the campaigns, and taken responsibility for the business behind them.

That experience shapes how I work today: stay close to the problem, understand the people, and build something useful. Today, I bring that experience to startup advising and consulting: helping founders make clearer decisions and helping businesses put practical technology to work.

MATTHEW PAYNE / BUILDER AT HEART
01

The builder

Hands-on across product, engineering, and growth. Turning complexity into systems people can use.

02

The founder

Connecting the vision to the execution. Owning the decisions, the details, and the outcome.

03

The leader

Setting a standard through action. Bringing discipline and intention to business and life.

Experience / The full picture

The exit is one chapter.
The foundation runs deeper.

More than two decades working across consulting, growth, infrastructure, and product development.

2003 — PRESENT
Founder / Brand Marketing, LLC

Independent consultant & operator

Built an independent practice across performance marketing, local SEO, paid acquisition, and lead flow infrastructure. Worked with 50+ SMB and B2B clients, including dental, medical, and legal practices, local service businesses, and B2B operators.

Partnered with marketing, sales, and operations teams to translate business priorities into working systems: websites, lead capture, intake routing, lifecycle messaging, conversion tracking, and attribution.

Client strategyLocal & technical SEOGoogle Ads & MetaLead systems
2003 — 2011
Most active period
Self-funded / Performance marketing

Learning growth with my own capital

Ran profitable direct-response and affiliate campaigns across multiple verticals. Built attribution, A/B testing, and revenue tracking infrastructure end-to-end. Worked through networks including eBay Partner Network and Groupon Affiliates.

That experience shaped a practical approach to consulting: connect the campaign, the customer journey, and the economics.

2004 — 2007
University at Buffalo / Office of the CTO

Infrastructure & systems support

Supported campus network access, IP allocation, server configuration, and reporting infrastructure during my undergraduate years. Led a small team of student analysts and worked with Crystal Reports.

2019 — 2024
Go Text Blast / Co-founder, CEO & CTO

From product architecture to IP exit

Led business strategy, product roadmap, hiring, operations, and engineering. Built the SMS platform, dashboard, billing, and carrier integrations. Negotiated and closed the 2024 IP sale directly.

Explore the venture story ↗
Expertise / Strategy to execution

Business fluency.
Technical depth.

I can work through the business question, get into the implementation, and connect the two.

01 / STRATEGY

Founder & operator perspective

Product roadmaps, business priorities, technical tradeoffs, team coordination, and the decisions that connect a vision to execution.

Product strategyTechnical leadershipOperationsFounder advising
02 / ENGINEERING

Systems that do the work

Custom web applications, API integrations, databases, customer dashboards, billing, messaging platforms, and self-managed infrastructure.

PythonJavaScriptPHPMySQLAPIs & integrations
03 / GROWTH

Acquisition to attribution

Connect visibility and paid traffic to lead capture, intake, follow-up, and measurement. Understand what happens after the click.

SEOPaid acquisitionEmail & SMSA/B testingConversion tracking
04 / APPLIED AI

AI connected to real workflows

Experience with AI voice and chat prototypes, agent runtimes, prompt orchestration, and integrations connecting AI to business data and external APIs.

AI agentsWorkflow automationPrompt orchestrationAI voice & chat
Work with me / Advice & execution

A thinking partner.
A hands-on builder.

Bring a decision, a bottleneck, or an idea that needs a path forward.

For founders & early-stage teams

Startup advising

A founder’s perspective on product direction, technical decisions, and growth. Work through what to build, what to prioritize, and where to focus limited time and resources.

  • Product and roadmap reviews
  • Technology and implementation tradeoffs
  • Acquisition and customer journey strategy
  • Ongoing advisory conversations
Discuss your startup
Through BossEXO / Service industry

AI & business consulting

Practical consulting for service businesses that want to put AI and better systems to work. Start with the operational problem, then decide what is worth changing.

  • AI opportunities and workflow reviews
  • Lead intake and customer follow-up
  • Automation and system integrations
  • Hands-on implementation scoped to your needs
Talk about your business
02 / Selected ventures

Different ventures.
The same ownership.

A foundation in building businesses. A continuing focus on what technology makes possible.

The foundation / 2019–2024

Go Text Blast

Co-founder · CEO & CTO
IP EXIT — 2024

Co-founded and led an SMS marketing platform for SMB and mid-market customers. Built the messaging platform, customer dashboard, billing, and carrier integrations while leading product, engineering, and operations.

Negotiated and closed an IP sale in 2024 to an undisclosed acquirer. A full journey from building the product to closing the transaction.

01

BossEXO ↗

My firm / AI consulting for service businesses

My AI consulting firm for the service industry. Helping service businesses identify useful applications for AI and connect them to everyday operations, customer communication, and growth.

02

Standscope ↗

In development

Exploring the next chapter of AI and business growth. A venture in development, shaped by the same hands-on approach to building.

03

Reforged

A personal vision

A vision for helping men become stronger leaders through discipline, fitness, faith, and a deeper sense of responsibility.

03 / Beyond the business

A life built
with intention.

Build the business.
Do the work.
Become the man.
FaithFatherhoodFitnessDiscipline
The Reforged vision

Leadership starts with yourself.

Business is one part of the picture. How we show up for our families, care for our health, and live our values deserves the same intention.

Reforged brings that conviction into focus: becoming stronger, more grounded men who lead through the way they live. It’s a vision rooted in responsibility and the daily work of growth.

Connect about Reforged ↗
04 / Start a conversation

Good things start
with a connection.

Looking for a startup advisor, a technical thinking partner, or AI consulting through BossEXO? Tell me what you’re working on.

Say hello

Say hello.

Tell me what you’re working on and where you could use a hand.